Verizon’s Yahoo Deal Creates Powerful Competitive Rival: Experts Comment

Monday, 25 July, saw the long-awaited announcement that US mobile network giant Verizon have acquired internet old-timer Yahoo for $4.87bn…

• Display
• Earnings
• Programmatic
• Search

Yahoo Earnings: Just Above Estimates

Yesterday (19 April) Yahoo! Inc. (NASDAQ: YHOO) announced earnings and revenue just above analyst estimates. Yahoo's struggle continues; there are concerns…

• Cross-Channel
• Cross-Device
• Digital Marketing
• Display
• Mobile
• Native
• Programmatic

Not Investing in Mobile Deprives You of a Major Source of Advertising Effectiveness

Ahead of his participation in a panel discussion on making data the key to programmatic success at ATS Paris tomorrow,…

• Ad Network
• Data
• Display
• DSP
• Earnings
• IoT
• Mobile
• Programmatic
• Publisher
• Search

Yahoo! & AOL Kick Off Q3 2015 Earnings With Positive Results

Yahoo! Inc. (NASDAQ: YHOO) yesterday (October 20, 2015) reported results for the quarter ended September 30, 2015. Search and Display revenue…

• Ad Network
• Ad Server
• Advertiser
• Agency
• APAC
• Creative
• Data
• Digital Marketing
• Display
• DSP
• Enterprise
• Exchange
• Google
• Media Spend
• Mobile
• Programmatic
• Publisher
• Targeting
• Trading Desk

Bharad Ramesh, Regional Executive Director, Strategic Operations & Trading, Asia, Starcom Mediavest Group On The Evolving Media Buying Landscape in APAC

Bharad Ramesh is the Regional Executive Director, Strategic Operations & Trading, Asia for Starcom Mediavest Group. Here he discusses how…