The advertising industry is currently booming – thanks to digital. Overall advertising spend growth for H1 2016 reached 5.2%, 0.4 percentage points…
Why did the 30-second ad become the default and is the five-second ad the future for which we should all…
Pokémon Go has swept the world into a frenzy and has really provided a vision of what the future, steeped…
The Video Player Ad-serving Interface Definition (VPAID) was introduced by the IAB to establish a common interface between video players…
Video advertising is growing at a fair rate of knots, with it being applauded as a high-engagement medium across many…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Interactive video sounds like a format reserved only for the science fiction genre; but it is fast becoming a mainstream reality,…
Users are consuming web content on the run: on their way to work, while at a meeting, or during lunch.…
Tremor Video recently announced the appointment of Andy Morley as managing director, UK; and, even more recently, that the UK…
Video consumption is continually on the rise. Consumers seek out snackable content and often that is found in video format.…