In this week’s MadTech Sketch, Ciaran O’Kane cuts to the core of Apple’s ad opportunities, and looks at how the…
A first price hike since 2015 meant that Netflix turned in lower earnings per share than Wall Street estimated, despite…
Yesterday (18 January, 2017) Netflix, Inc. (NASDAQ: NFLX) released its fourth-quarter 2016 financial results with great aplomb. This quarter marks…
In January this year, DataXu received USD$10m (£8.2m) investment from Sky, signifying the growing importance of and focus on programmatic TV.…
Despite the significant growth in digital advertising, TV advertising is as important now as it ever was. It's not diminishing,…
We often talk of convergence, interoperability, and the evolution of media, but how is the ecosystem actually changing? Ramsey McGrory…
Programmatic TV is still a very small proportion of total TV expenditure, but it's growing, as advertisers understand how it…
Following our recent Now & Next piece, which delved into the evolution of the TV industry and the impact of…
Attribution modelling is a powerful tool for measuring marketing channel effectiveness and ensuring channels further up the purchase funnel are…
Programmatic TV is arguably a complete reinvention of the TV ecosystem and, in the US at least, is a market of scale.…