The advertising industry is currently booming – thanks to digital. Overall advertising spend growth for H1 2016 reached 5.2%, 0.4 percentage points…
It has been an exciting year for the television industry from OTT and addressability to programmatic TV and local broadcast…
We often talk of convergence, interoperability, and the evolution of media, but how is the ecosystem actually changing? Ramsey McGrory…
Programmatic TV is still a very small proportion of total TV expenditure, but it's growing, as advertisers understand how it…
Following our recent Now & Next piece, which delved into the evolution of the TV industry and the impact of…
Programmatic TV is arguably a complete reinvention of the TV ecosystem and, in the US at least, is a market of scale.…
Following ExchangeWire’s piece published 15 February about The Independent newspaper brand becoming a digital pure play, the theme of going 100%…
Sky have been making waves recently with announcements of very prominent partnerships and investments in the ad tech space. ExchangeWire…
The broadcast industry is transforming, with cross-platform automation and tech advances driving platform convergence and data-driven innovation. At the same…
TV consumption trends are experiencing a dramatic shift and the TV industry is having to evolve to continue to deliver…