Programmatic TV: Understanding the Benefits for Both Broadcasters & Advertisers

Despite the significant growth in digital advertising, TV advertising is as important now as it ever was. It's not diminishing,…

• TV

Cross-market TV Measurement Close to Impossible: Q&A with Kevin O’Reilly, CTO, TVSquared

Following our recent Now & Next piece, which delved into the evolution of the TV industry and the impact of…

• Ad Network
• Advertiser
• Agency
• APAC
• Branding
• Creative
• Digital Marketing
• DSP
• Exchange
• Inventory
• Measurement
• Media Spend
• Mobile
• North America
• Performance
• Programmatic
• Publisher
• Targeting
• Trading
• Trading Desk
• TV
• Video

Vicki Lyon, Managing Director, SpotXchange Australia & APAC On Video Ad Marketplaces & Growth In Mobile Video Advertising

Vicky Lyon, SpotXchange’s Managing Director Asia Pac discusses their recent launch and about wanting to become the go-to video ad…