Today's digest discuses the launch of PayPal's UK Ad business, WARC's updated ad spend forecast, OpenAI's funding, and removal of…
In today's ExchangeWire news digest: Nvidia produces a new chip that can be exported to China under the US' new…
Twitter, Amazon, and Alphabet have all beat analysts’ expectation, posting strong Q3 results. While both Amazon and Alphabet are looking…
It is that time of year. A time to reflect on the progress of 2016 and to predict developments to…
The dust has now firmly settled on an exhilarating few days in Cologne at the annual ad tech love-in, dmexco. This…
In a slight removal from ExchangeWire’s habitual coverage of ad tech and martech, we take a brief visit into the…
The modern marketing space is filled with talk about reaching the ‘always-on’ consumer, executing strategies that provide audiences with seamless…
Following the fascinating keynote speech on the topic of publisher holistic yield management at the recent ATS Paris event, delivered…
Ad technology stacks have long been lauded as the maximiser of yield and efficiency for brands and something of a no-brainer…
Innovative tracking technologies are reducing the reliance of marketers on investment in traditional qualitative and quantitative research in the form…