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targeting Archives - ExchangeWire.com

targeting

Audience Profiling: Time to Ditch the Stereotypes

The way in which audiences are profiled and defined across advertising channels stems back from a legacy within traditional media;…

9 years ago

Intrusive Ads Motivating Ad Blocker Adoption; Advertisers Demand Higher Quality inventory

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Grant Watts, Amobee MDof Asia Pacific, On How By 2015 Asia Will Be A US$7 Billion Mobile Advertising Market

Grant Watts is Amobee's Managing Director of Asia Pacific. Here he discusses the rapidly changing mobile landscape and why by…

13 years ago

Carolyn Bollaci, Country Manager for Australia & New Zealand, MediaMind On Ad Relevancy, Data & Privacy, & How IPTV Will Start To Replace Traditional TV

Carolyn Bollaci is MediaMind’s Country Manager for Australia and New Zealand. Here she discusses why it's key for advertisers to…

13 years ago