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Supply Side Platform Archives - ExchangeWire.com

Supply Side Platform

It’s R.I.P for SSPs: Here’s Why

SSPs are considered a necessary, and even vital, part of the digital ecosystem, providing a valuable link between publisher inventory…

9 years ago

The Writing’s On the Wall for Facebook’s SSP Product

In July 2014, Facebook acquired LiveRail, for an unconfirmed amount of USD$500m (£347m). Known as a prominent video ad exchange…

9 years ago

ATS Sydney Keynote, Jay Stevens, Discusses The Rubicon Project In APAC & Its Relationship With The Region’s Big Publishers

With ATS Sydney just two months away, Jay Stevens VP & GM, International at The Rubicon Project, and keynote for…

14 years ago