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single customer view Archives - ExchangeWire.com

single customer view

Why the Single Customer View Isn’t Good Enough Anymore

Delivering a seamless, personalised customer experience requires brands to be able to see beyond the boundaries of single channels to…

9 years ago

State of the Nation: Cross-Device & the Move to Identity

Cross-device marketing has seen significant development over the past 18 months, with developments in technology resulting in improved measurement, yet…

9 years ago