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search Archives - Page 2 of 2 - ExchangeWire.com

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Programmatic Display: A Viable Alternative to Google Search?

A few weeks ago, Google removed ads from the right-hand side of the search results page, causing confusion and rumours…

9 years ago

Google’s Search Listings Update Potential Blow for SEO & Smaller Advertisers

Last Friday (19 February) Google appeared to surreptitiously remove all ads from the right hand side of the search engine…

9 years ago

Capturing TV-inspired Web Searches

Leading automotive manufacturer, Suzuki, partnered with TV-ad-syncing technology company wywy and boosted click-through rate by 43%.  On a typical day,…

10 years ago

Yahoo Report Strongest Growth in Display Since 2010; Microsoft Report $2.1bn Loss

Yahoo, Microsoft, Apple, and SAP report strong earnings, pointing to continued growth in online advertising, mobile, and cloud services.  Yahoo…

10 years ago

Yuzo Tanaka Discusses The D.A.Consortium Partnership With Adnetik, As It Launches Its New Trading Desk In The Japanese Market

Mr. Yuzo Tanaka, Executive Officer, D.A.Consortium Inc. (DAC) talks about the recent launch of DAC’s ‘Trading Desk’. Here he discusses…

13 years ago

Carolyn Bollaci, Country Manager for Australia & New Zealand, MediaMind On Ad Relevancy, Data & Privacy, & How IPTV Will Start To Replace Traditional TV

Carolyn Bollaci is MediaMind’s Country Manager for Australia and New Zealand. Here she discusses why it's key for advertisers to…

13 years ago

Peter Mycock, Managing Director, Criteo Australia Discusses Criteo’s Australian Expansion, Scalable Personalised Retargeting & Increasing Publisher’s Yield

Peter Mycock is Managing Director for Criteo Australia and is spearheading Criteo’s expansion into the Australian market. Here he discusses…

14 years ago

Jordan Khoo Regional Director, APAC, MediaMind On The DG Acquisition, Optimising TV Ad Spend & Data Driven Display In APAC

Jordan Khoo, MediaMind’s Regional Director for APAC, discusses how DG and MediaMind bring the ability to traffic online and TV…

14 years ago
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