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RTB Archives - ExchangeWire.com

RTB

Millennials Love AI; Strength in Programmatic

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

8 years ago

The SMB Digital Challenge: Scaled Activity Without Scaled Budgets

In the UK, SMBs make up 99.3% of all business, yet account for only 18% of total marketing spend. One…

9 years ago

Mobile Device Hijacking Costs Advertisers $857m; 333% Increase in Rich Media Ad Spend

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Darwin Or Die: Why Digital Media Publishers in Australia Need Charles

Angus McDonald, Managing Director at emerge Digital, explores why Australian publishers should follow a Darwin-esque approach to online advertising “It…

13 years ago

Vicki Lyon, Managing Director SpotXchange Asia-Pacific, On Online Video – To Bid Or Not To Bid?

Vicki Lyon, Managing Director SpotXchange Asia-Pacific on why real-time bidding is a win-win for advertisers and publishers. It is not…

13 years ago