• Cross-Device

Undertone Partners with Facebook Canvas for Cross-device Retargeting: Q&A with Rob Garber, MD EMEA, Undertone

High-impact advertising, as the name suggests, is designed to capture user interest by means of interactivity, or just sheer size.…

Retargeting Revulsion? Join the Data-Driven Revolution…

Retargeting is often viewed as a dirty word in the digital advertising industry. From annoyance with receiving ads for already purchased…

• Ad Fraud
• Display
• Targeting
• Technology

​On-Site Javascript Trackers Open Gaping Security Holes

ExchangeWire invite Dr Augustine Fou (pictured below), a cybersecurity and ad fraud researcher, who advises advertisers, publishers, and agencies on the…

• Cross-Channel
• Display
• DSP
• Earnings
• Performance
• Programmatic
• Targeting

Rocket Fuel Post 30% Year-over-Year Growth – a day After Criteo Report 64% Increase

Rocket Fuel, yesterday (August 5), reported results for the second quarter ended June 30, 2015. Rocket Fuel posted 30% growth…

• Display
• ExchangeWire Research
• Media Spend
• Mobile
• Mobile
• Targeting
• Trading

The Neuroscience Behind Interactive Ad Formats; the State of European Retargeting

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

• Ad Tech
• Advertiser
• Agency
• Analytics
• attribution
• Australia
• Data
• Digital Marketing
• Display
• Exchange
• Google
• Measurement
• Media Spend
• Performance
• Programmatic
• Publisher
• Search
• Social Media
• Targeting
• Technology
• Trading Desk

Nick Gill, Commercial Director, Marin Software, APAC On Search, Display, Retargeting, Managing The Attribution Models & The Rapid Growth Of The Australian Market

Nick Gill Commercial Director for Marin Software, APAC on their recent launch into the Australian market. He discusses how their…

• Ad Server
• Ad Tech
• Advertiser
• Agency
• Analytics
• APAC
• Creative
• Data
• Digital Marketing
• Display
• Exchange
• Inventory
• M&A
• Media Spend
• Mobile
• Mobile
• Performance
• Programmatic
• Publisher
• Search
• SME
• Targeting
• Video

Peter Mycock, Managing Director, Criteo Australia Discusses Criteo’s Australian Expansion, Scalable Personalised Retargeting & Increasing Publisher’s Yield

Peter Mycock is Managing Director for Criteo Australia and is spearheading Criteo’s expansion into the Australian market. Here he discusses…

• APAC
• Creative
• Data
• Exchange
• Programmatic
• Publisher
• Targeting
• Technology

Steve Geelan Talks About The VIM Data And Re-Targeting Proposition In The APAC Region

Steve Geelan, Valued Interactive Media General Manager, talks about VIM's data and re-targeting proposition across the APAC region, trends in…