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real time bidding Archives - ExchangeWire.com

real time bidding

Header Bidding: Throwing the Baby Out with the Bathwater?

Ahead of his participation in a panel discussion about data on the buy side at ATS Paris, ExchangeWire speaks with Shane Shevlin…

9 years ago

Vicki Lyon, Managing Director SpotXchange Asia-Pacific, On Online Video – To Bid Or Not To Bid?

Vicki Lyon, Managing Director SpotXchange Asia-Pacific on why real-time bidding is a win-win for advertisers and publishers. It is not…

13 years ago

Vicki Lyon, Managing Director, SpotXchange Australia & APAC On Video Ad Marketplaces & Growth In Mobile Video Advertising

Vicky Lyon, SpotXchange’s Managing Director Asia Pac discusses their recent launch and about wanting to become the go-to video ad…

14 years ago

Alex Littlejohn, President APAC, Adconion Media Group Discusses DDPs, Ad Networks And The Importance Of The Service Layer In APAC

Alex Littlejohn is President APAC of Adconion Media Group. Here he discusses how their recent restructure meant the launch of…

14 years ago

Arshan Saha, Regional Director, SEA, Innity Discusses The Evolution Of RTB & Exchange Trading in South East Asia

Innity is an ad network with a self-service media platform. Arshan Saha, Regional Director, SEA, Innity discusses the challenges and…

14 years ago