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radio Archives - ExchangeWire.com

radio

Digital Attribution Isn’t Enough: Q&A with Paul Dyson, Founder, Data2Decisions

Attribution modelling is a powerful tool for measuring marketing channel effectiveness and ensuring channels further up the purchase funnel are…

9 years ago

Programmatic Audio Advertising Primed for Growth

In January, the IAB Tech Lab released the OpenRTB 2.4 protocol for public comment. With the opportunity for comment now…

9 years ago