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radio Archives - ExchangeWire.com

radio

Digital Attribution Isn’t Enough: Q&A with Paul Dyson, Founder, Data2Decisions

Attribution modelling is a powerful tool for measuring marketing channel effectiveness and ensuring channels further up the purchase funnel are…

10 years ago

Programmatic Audio Advertising Primed for Growth

In January, the IAB Tech Lab released the OpenRTB 2.4 protocol for public comment. With the opportunity for comment now…

10 years ago