Ad fraud affects the entire supply chain, but at varying degrees and with different outcomes. How are publishers affected by…
Holistic yield management: a popular solution for publishers to be able to effectively monetise their offering, yet still considered a…
The day of ATS Paris has finally arrived and ahead of his participation in the panel discussion on the monetisation…
Since pioneering the technology several years ago, header bidding has been on the rise, with smart publishers looking to increase…
This week’s Latin American roundup brings news about one of the biggest print media publishers in Brazil, Abril Group, who…
Yesterday, (November, 3, 2015) the last ATS event of 2015 took place in New York City. The day started with…
This week’s LATAM Roundup brings the quotes of Latin American executives during last Thursday's IAB Brazil Ad Tech & Data;…
In today's guest post, Time Inc. UK's Dom Perkins, digital commercial development director, speaks exclusively to ExchangeWire about how the…
Twitter stock fell by 11% yesterday following disappointing Q2 2015 earnings. Although revenue was up, the lack of user growth…
Yahoo, Microsoft, Apple, and SAP report strong earnings, pointing to continued growth in online advertising, mobile, and cloud services. Yahoo…