Publisher co-ops are popular in Europe; but, until now, have failed to be successful in other continents. Jay Stevens, general manager,…
The current debate around commercial media is dominated by technology. Yet people remain the industry’s lifeblood, and culture its driving…
Earlier this month (3 November), at ATS New York, a trio of thought leaders discussed how publishers can fight back…
This week’s LATAM RoundUp brings the latest information of the WPP Group buyout in Brazil with the acquisition of Jüssi;…
ExchangeWire Research has been delving into how marketers are making the most of data management platforms (DMPs) as part of…