Do you know exactly how a programmatic ad impression gets from the publisher to the buyer? ExchangeWire asked Daniel Spears, (pictured…
Programmatic has the potential to create the perfect market. If all supply and all demand could be brought together in one…
Wednesday 13 April saw the sixth annual ATS Paris event take place, proving yet again that French ad tech truly…
Following the fascinating keynote speech on the topic of publisher holistic yield management at the recent ATS Paris event, delivered…
Ahead of ATS Paris next week, ExchangeWire looks at the development of programmatic in the French market. Here, Julien Gardes…
Ahead of his participation in a panel discussion about data on the buy side at ATS Paris, ExchangeWire speaks with Shane Shevlin…
On 24 March the IAB announced the release of the IAB Programmatic Free Transparency Calculator to allow for charges of…
You only need to look at the ever popularly referenced LumaScapes to understand why a whole new industry of digital…
Today, (26 January) Oriel Ventures announces the public launch of its content protection technology that renders desktop, mobile, and even ISP…
With minimal barriers to entry, publishers and buyers alike can realise revenue benefits through programmatic advertising; but only with a…