The UK’s media industry is at a precarious crossroads. There are regular reports in the press about the deterioration of…
SSPs are considered a necessary, and even vital, part of the digital ecosystem, providing a valuable link between publisher inventory…
ExchangeWire recently attended PubMatic's Publisher Academy on the topic of 'Is Header Bidding Dead?', where Kirk McDonald, president, PubMatic, argued…
Holistic yield management: a popular solution for publishers to be able to effectively monetise their offering, yet still considered a…
Do you know exactly how a programmatic ad impression gets from the publisher to the buyer? ExchangeWire asked Daniel Spears, (pictured…
Wednesday 13 April saw the sixth annual ATS Paris event take place, proving yet again that French ad tech truly…
The day of ATS Paris has finally arrived and ahead of his participation in the panel discussion on the monetisation…