The UK’s media industry is at a precarious crossroads. There are regular reports in the press about the deterioration of…
SSPs are considered a necessary, and even vital, part of the digital ecosystem, providing a valuable link between publisher inventory…
Publishers are experiencing an ongoing period of transition, with Facebook being one of the main drivers of it. Ad tech,…
ExchangeWire recently attended PubMatic's Publisher Academy on the topic of 'Is Header Bidding Dead?', where Kirk McDonald, president, PubMatic, argued…
Holistic yield management: a popular solution for publishers to be able to effectively monetise their offering, yet still considered a…
Do you know exactly how a programmatic ad impression gets from the publisher to the buyer? ExchangeWire asked Daniel Spears, (pictured…
Content recommendations across the web suffer from a bad reputation. A quick glance across popular publisher sites sees users bombarded…
Following the fascinating keynote speech on the topic of publisher holistic yield management at the recent ATS Paris event, delivered…
The day of ATS Paris has finally arrived and ahead of his participation in the panel discussion on the monetisation…
Earlier this month (3 November), at ATS New York, a trio of thought leaders discussed how publishers can fight back…