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publisher monetization Archives - ExchangeWire.com

publisher monetization

The Need for Speed in Digital Advertising: Q&A with Caleb Sotelo, Director of Labs, OpenX

With so much focus on site monetisation, as well as engaging and enticing consumers with aesthetics in digital advertising, the arguably…

9 years ago

Yes, Premium Publishers Can Make Money from Mobile

Mobile monetisation for premium publishers has been an ongoing topic of controversy, due to the fragmentation of content consumption, lack…

9 years ago

Why Three’s Partnership with Shine Makes Publishers More Vulnerable than Ever

In February, Three announced an ad-blocking deal with Shine Technologies in the UK and Italy to "tackle excessive and irrelevant mobile ads".…

9 years ago

The Road to Effective Publisher Yield Management

Holistic yield management: a popular solution for publishers to be able to effectively monetise their offering, yet still considered a…

9 years ago

Help Get Publishers Off the Kool-Aid: Q&A with Mihai Fanache, CEO, ChargeAds.com

Content recommendations across the web suffer from a bad reputation. A quick glance across popular publisher sites sees users bombarded…

9 years ago

Ad Blocking Will Be a Help, Not a Hindrance, to Advertisers

The ad blocking discussion has become white noise to many across the digital industry, with accusations of there being too…

9 years ago

Publishers Have Big Dreams: Q&A with David Pironon, Sales & Ops Director, Smart AdServer

The day of ATS Paris has finally arrived and ahead of his participation in the panel discussion on the monetisation…

9 years ago

Header Bidding Should Be the Star of the Show: Q&A with Julien Gardes, MD, Rubicon Project

Ahead of ATS Paris next week, ExchangeWire looks at the development of programmatic in the French market. Here, Julien Gardes…

9 years ago

All-Digital Independent Needs to Set Example for Fellow Newsbrands

On Friday (12 February), it was announced that The Independent and The Independent on Sunday would be ceasing print production…

9 years ago

Oriel Launch Content Protection Solution To Help Publishers With Ad Blocking Threat

Today, (26 January) Oriel Ventures announces the public launch of its content protection technology that renders desktop, mobile, and even ISP…

9 years ago