SSPs are considered a necessary, and even vital, part of the digital ecosystem, providing a valuable link between publisher inventory…
Publishers are experiencing an ongoing period of transition, with Facebook being one of the main drivers of it. Ad tech,…
With so much focus on site monetisation, as well as engaging and enticing consumers with aesthetics in digital advertising, the arguably…
ExchangeWire recently attended PubMatic's Publisher Academy on the topic of 'Is Header Bidding Dead?', where Kirk McDonald, president, PubMatic, argued…
Mobile monetisation for premium publishers has been an ongoing topic of controversy, due to the fragmentation of content consumption, lack…
In February, Three announced an ad-blocking deal with Shine Technologies in the UK and Italy to "tackle excessive and irrelevant mobile ads".…
Programmatic is much more than a tool to sell remnant inventory — with a firmer grasp of the technology, publishers…
Holistic yield management: a popular solution for publishers to be able to effectively monetise their offering, yet still considered a…
Content recommendations across the web suffer from a bad reputation. A quick glance across popular publisher sites sees users bombarded…
The ad blocking discussion has become white noise to many across the digital industry, with accusations of there being too…