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programmatic Archives - Page 6 of 6 - ExchangeWire.com

programmatic

Good Things Often Start as a Hack: Header Bidding Q&A With Tim Cadogan, CEO, OpenX

Since pioneering the technology several years ago, header bidding has been on the rise, with smart publishers looking to increase…

10 years ago

Publisher Co-operatives: A Global Trend

Publisher co-ops are popular in Europe; but, until now, have failed to be successful in other continents. Jay Stevens, general manager,…

10 years ago

Display advertising driving digital ad spend; Programmatic vital to future of digital

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

86% of UK Media Agencies Incorporating Ad Tech; 41% of Financial Institutions Spend <20% on Programmatic

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

How Programmatic Has Changed Media Planning & Buying

Simon Harris (pictured below) is a programmatic director at iProspect; here, he writes exclusively for ExchangeWire about the ways in…

10 years ago

UK Ad Spend Reaches Record High of £9.42bn in First Half of 2015; US Accounts for 54% of Global Programmatic Spend

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

63% of Advertisers Have Little Knowledge of Programmatic; 96% of Consumers Sent Mistargeted Offers

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Programmatic Video Sees 240% Growth; 50% of Digital Executives Believe IAB Viewability Standards Are Inadequate

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Half of Consumers Watch VoD everyday; 85% of Marketers Unable to Prove Impact of Social Media

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Global Video Ad Spend Reaches USD$16.1bn; Marketing Costs Up 30% in June

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago
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