The growing importance of programmatic as an effective route to delivering audience-led strategies across all media leads to a need…
Imagine a world in which media, creative, and data came together to deliver the optimum experience for the end user.…
Header bidding: the ad tech juggernaut that is now used by over 70% of all publishers. But what considerations should…
We all know that companies are embracing programmatic in order to better connect with consumers online. The growth in use…
Digital Out of Home formats are mainstream now and the use of programmatic is bringing outdoor advertising into the 21st…
How much of a challenge is mobile, really? Jeremy Hlavacek (pictured below), vice president, Global Automated Monetization, The Weather Channel,…
Last week (18 May), UK law firm Kemp Little held their annual conference, 'The Fourth Industrial Revolution… or Evolution'. In…
The squeezed middle: mid-sized agencies looking to retain a position of strength in a challenging environment. How are they standing…
ExchangeWire invite Dr Augustine Fou (pictured below), a cybersecurity and ad fraud researcher, who advises advertisers, publishers, and agencies on the…
Campaign measurement using time-based metrics is becoming increasingly popular; but is it still largely misunderstood? ExchangeWire speak with Perry Papadopoulos (pictured…