The mere mention of a log (outside the context of web logs, or blogs) could instil reader boredom. Logs are…
It's pretty obvious advertising is reaching the next level – AI, VR, AR, and countless other acronyms, showcase advertising capabilities…
Ask the industry what we can expect to see at dmexco this year and how the industry has developed, then sit…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
The waterfall is a dependable, yet seemingly outdated, technique allowing publishers to optimise their yield. But the waterfall isn't dead…
Germany is an interesting market for the world of digital. It’s renowned for having strong publisher influence and its risk…
Whether it’s a brand looking to build an in-house programmatic buying function, or a media agency enhancing and growing their…
The UK DSP market is a tough market to operate in, let alone launch in. Still a relatively new kid…
Ahead of the 2016 Cannes Festival of Creativity, ExchangeWire caught up with Caspar Schlickum (pictured below), CEO, Xaxis EMEA about…
In our latest column from the IAB’s Display Trading Council, Danny Hopwood, VP solutions & platform operations EMEA, Publicis Media,…