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programmatic video Archives - ExchangeWire.com

programmatic video

Ve Interactive Launch New Programmatic Video Solution, Following Optomaton Purchase

Today (9 December) ExchangeWire exclusively announce the launch of a new programmatic video solution from Ve Interactive to deliver seamless…

9 years ago

The US is the Most Advanced Market Programmatically, Because of Buying Power

At ATS New York on 3 November 2016 Matt Prohaska, CEO, Prohaska Consulting moderated a panel discussion about whether programmatic…

9 years ago

ATS New York: Programmatic TV, Creative Challenges & Building Your Own Algorithms

Investment, header bidding, machine learning, programmatic and creative, programmatic TV and video, data-driven publishing and the evolution of buy-side technology:…

9 years ago

Midway Through a Long March to a Converged Media World: Q&A with Ramsey McGrory, Mediaocean

We often talk of convergence, interoperability, and the evolution of media, but how is the ecosystem actually changing? Ramsey McGrory…

9 years ago

Interactive Video: A Land Where Not All Impressions Are Created Equal

Interactive video sounds like a format reserved only for the science fiction genre; but it is fast becoming a mainstream reality,…

9 years ago

If a Video Ad Plays, but Nobody Hears It, Does It Make a Sound?

Users are consuming web content on the run: on their way to work, while at a meeting, or during lunch.…

9 years ago

Tremors in the UK Video SSP Market

Tremor Video recently announced the appointment of Andy Morley as managing director, UK; and, even more recently, that the UK…

9 years ago

Facebook Going After TV Budget with Introduction of Video to Audience Network

Last week (16 May), Facebook announced that they are going to extend the reach of video adverts through their Audience…

9 years ago

Target People Over Pages: Q&A with Dean Akinjobi, CEO, Football Media

In March OpenX held its third event as part of its School of Programmatic initiative (a series of workshops designed…

9 years ago

VOD Needs Robust Pricing Solutions at Scale: Q&A with Adam Boast, CEO, Videoflare

The video market is still set to grow at a rapid pace across devices for the foreseeable future. But as…

9 years ago