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programmatic TV Archives - Page 2 of 2 - ExchangeWire.com

programmatic TV

The Technology is There to Deliver Programmatic Across More Channels Than Currently Use It

In our latest piece from the IAB’s Display Trading Council, Lewis Sherlock (pictured below), head of enterprise strategy, AOL International,…

9 years ago

Millennials’ Viewing Habits Drive Transformation in the Broadcast Industry

The broadcast industry is transforming, with cross-platform automation and tech advances driving platform convergence and data-driven innovation. At the same…

9 years ago

Programmatic TV: Uplifting the Upfronts

TV consumption trends are experiencing a dramatic shift and the TV industry is having to evolve to continue to deliver…

9 years ago

Data Unleashes Value in Programmatic Video

Video advertising is somewhat a problem child in today’s programmatic world. Agencies struggle to place programmatic video buying in either…

10 years ago