The advertising industry is currently booming – thanks to digital. Overall advertising spend growth for H1 2016 reached 5.2%, 0.4 percentage points…
Investment, header bidding, machine learning, programmatic and creative, programmatic TV and video, data-driven publishing and the evolution of buy-side technology:…
Despite the significant growth in digital advertising, TV advertising is as important now as it ever was. It's not diminishing,…
We often talk of convergence, interoperability, and the evolution of media, but how is the ecosystem actually changing? Ramsey McGrory…
Yesterday (8 Aug) TubeMogul, Inc. (NASDAQ:TUBE) reported financial results for its second quarter ended June 30, 2016. Cross-screen growth accelerated as programmatic…
Programmatic TV is still a very small proportion of total TV expenditure, but it's growing, as advertisers understand how it…
Wednesday 13 April saw the sixth annual ATS Paris event take place, proving yet again that French ad tech truly…
Programmatic TV is arguably a complete reinvention of the TV ecosystem and, in the US at least, is a market of scale.…
Following ExchangeWire’s piece published 15 February about The Independent newspaper brand becoming a digital pure play, the theme of going 100%…
Sky have been making waves recently with announcements of very prominent partnerships and investments in the ad tech space. ExchangeWire…