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programmatic planning Archives - ExchangeWire.com

programmatic planning

Programmatic, a Buying Mechanism, Not a Media Channel: Duane Thompson, Head of Programmatic, Total Media

The growing importance of programmatic as an effective route to delivering audience-led strategies across all media leads to a need…

9 years ago

Automation: The Omnichannel Tipping Point

Moving away from offline and online media silos into a fully automated, fully integrated media world – is this possible? Oli Whitten…

9 years ago