A study by the Internet Advertising Bureau earlier this year found that 50% of marketers surveyed use programmatic for buying…
Due to its inherent trackability, mobile programmatic has largely been reserved as a performance vehicle. However, with more and more…
Mobile monetisation for premium publishers has been an ongoing topic of controversy, due to the fragmentation of content consumption, lack…
ATS Paris 2016, which took place on 13 April, was concluded by a panel discussion around the hot topic of how…
In-app advertising is big business and is expected to reach over USD$29bn (£20.3bn) in ad spend in 2016. App install ads…
We are well past the tipping point of traffic from mobile devices overtaking that of desktop. But are brands embracing this…
In our latest piece from the IAB’s Display Trading Council, Lewis Sherlock (pictured below), head of enterprise strategy, AOL International,…
A recent IAB survey of marketers in the UK revealed that 50% use programmatic for buying mobile inventory. However, programmatic…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…