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programmatic ecosystem Archives - ExchangeWire.com

programmatic ecosystem

Leave the LUMAscape to the Investment Community for Which It Was Designed

In our latest column from the IAB’s Display Trading Council, Danny Hopwood, VP solutions & platform operations EMEA, Publicis Media,…

9 years ago

How Programmatic Can Empower the Squeezed Middle

The squeezed middle: mid-sized agencies looking to retain a position of strength in a challenging environment. How are they standing…

9 years ago

A Journey Through the Programmatic Supply Chain: Why You Should Focus on Trust & Value

Do you know exactly how a programmatic ad impression gets from the publisher to the buyer? ExchangeWire asked Daniel Spears, (pictured…

9 years ago