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programmatic creativity Archives - ExchangeWire.com

programmatic creativity

Cacophony in Cannes: A Reminder That Creativity Should Still Lead Our Industry

Following recent observations from ExchangeWire on the prevalence of discussions around data, technology, and creativity within the ad tech community at…

10 years ago

Cannes Lions 2016: Data & Creativity Discussions Not as Pronounced as Needed

With Cannes Lions over for another year, ExchangeWire reflect on observations of the reality of the convergence of data and…

10 years ago

We Have Failed to Inspire Creatives: Q&A with Caspar Schlickum, CEO, Xaxis EMEA

Ahead of the 2016 Cannes Festival of Creativity, ExchangeWire caught up with Caspar Schlickum (pictured below), CEO, Xaxis EMEA about…

10 years ago