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programmatic creativity Archives - ExchangeWire.com

programmatic creativity

Cacophony in Cannes: A Reminder That Creativity Should Still Lead Our Industry

Following recent observations from ExchangeWire on the prevalence of discussions around data, technology, and creativity within the ad tech community at…

9 years ago

Cannes Lions 2016: Data & Creativity Discussions Not as Pronounced as Needed

With Cannes Lions over for another year, ExchangeWire reflect on observations of the reality of the convergence of data and…

9 years ago

We Have Failed to Inspire Creatives: Q&A with Caspar Schlickum, CEO, Xaxis EMEA

Ahead of the 2016 Cannes Festival of Creativity, ExchangeWire caught up with Caspar Schlickum (pictured below), CEO, Xaxis EMEA about…

9 years ago