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programmatic creative Archives - ExchangeWire.com

programmatic creative

Make the Right Impression: A Field Guide to DCO

Dynamic Creative Optimisation (DCO) is a powerful tool that actually allows programmatic targeting to be as impactful as possible, with…

9 years ago

Creatives Must Be Nearer the Heart of Programmatic: Q&A with Robert Webster, CSO, Crimtan

To achieve the dream of programmatic and creative working harmoniously together, which side needs to be in the driving seat?…

9 years ago

Data-driven Creative: Key Considerations to Get You On Your Way

Data-driven creative poses a huge opportunity for marketers, but also a plethora of challenges. ExchangeWire hear from Ray Jenkin (pictured…

9 years ago

We Have Failed to Inspire Creatives: Q&A with Caspar Schlickum, CEO, Xaxis EMEA

Ahead of the 2016 Cannes Festival of Creativity, ExchangeWire caught up with Caspar Schlickum (pictured below), CEO, Xaxis EMEA about…

9 years ago

Bringing Media & Creative Closer Together

Imagine a world in which media, creative, and data came together to deliver the optimum experience for the end user.…

9 years ago