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programmatic creative Archives - ExchangeWire.com

programmatic creative

Make the Right Impression: A Field Guide to DCO

Dynamic Creative Optimisation (DCO) is a powerful tool that actually allows programmatic targeting to be as impactful as possible, with…

9 years ago

Creatives Must Be Nearer the Heart of Programmatic: Q&A with Robert Webster, CSO, Crimtan

To achieve the dream of programmatic and creative working harmoniously together, which side needs to be in the driving seat?…

9 years ago

Data-driven Creative: Key Considerations to Get You On Your Way

Data-driven creative poses a huge opportunity for marketers, but also a plethora of challenges. ExchangeWire hear from Ray Jenkin (pictured…

9 years ago

We Have Failed to Inspire Creatives: Q&A with Caspar Schlickum, CEO, Xaxis EMEA

Ahead of the 2016 Cannes Festival of Creativity, ExchangeWire caught up with Caspar Schlickum (pictured below), CEO, Xaxis EMEA about…

10 years ago

Bringing Media & Creative Closer Together

Imagine a world in which media, creative, and data came together to deliver the optimum experience for the end user.…

10 years ago