2016 saw some powerful new trends begin to emerge for programmatic marketers, presenting both new opportunities and obstacles. While data…
The growing importance of programmatic as an effective route to delivering audience-led strategies across all media leads to a need…
The squeezed middle: mid-sized agencies looking to retain a position of strength in a challenging environment. How are they standing…
Campaign measurement using time-based metrics is becoming increasingly popular; but is it still largely misunderstood? ExchangeWire speak with Perry Papadopoulos (pictured…
Programmatic is much more than a tool to sell remnant inventory — with a firmer grasp of the technology, publishers…
Moving away from offline and online media silos into a fully automated, fully integrated media world – is this possible? Oli Whitten…
Programmatic has the potential to create the perfect market. If all supply and all demand could be brought together in one…
In our latest piece from the IAB's Display Trading Council, council members provide their views on programmatic as a dominant trading…
The agency trading model is constantly evolving; and that's never more apparent than to those on the outside, who are…
Programmatic TV is arguably a complete reinvention of the TV ecosystem and, in the US at least, is a market of scale.…