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precision marketing Archives - ExchangeWire.com

precision marketing

Forget the 4 P’s of Marketing – Today it’s All About the 4 I’s

Can successful digital marketing strategies been borne out of the traditional 4 P's marketing mix? Dominic Dunne (pictured below), managing…

9 years ago

Early Adopters See Success With ‘Moment Marketing’

Rugby fans may have noticed that one of the Rugby World Cup's major sponsors is synchronising social media advertising activity…

10 years ago