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  • Will There Still Be Anonymous Data in Online Marketing with the GDPR?

    News

    What's the deal with rules and regulations surrounding anonymous data in the new EU GDPR? Prof Dr Christoph Bauer and Dr Frank Eickmeier (both pictured), ePrivacy GmbH explain for ExchangeWire what the GDPR states and how it can be interpreted and implemented [...]

  • EU General Data Protection Regulation: What You Need to Know (Part 4)

    News

    The new EU General Data Protection Regulation may not be particularly fast-approaching, but it will arrive with full force and the digital industry's full understanding of its implications is imperative. Concluding a series of pieces on ExchangeWire looking at the new [...]

  • GDPR: What’s Relevant for the Use of Cookies & Identifiers in Online Marketing

    News

    After several years of ongoing negotiations, the EU Commission, the EU Parliament, and the EU Council reached a compromise on the EU General Data Protection Regulation (GDPR), which is expected to come into force mid-2018. The new GDPR contains numerous [...]


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