Segment of One: Why Personalisation Could Become a Victim of its Own Success

Can there be too much personalisation? Conor Shaw (pictured below), EMEA MD, Marketo argues that now the 'segment of one' can…

• APAC
• Media Spend
• Mobile
• Programmatic
• Targeting
• UK

UK Ad Spend Reaches Record High of £9.42bn in First Half of 2015; US Accounts for 54% of Global Programmatic Spend

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

• Advertiser
• Branding
• Digital Marketing
• Display
• ExchangeWire Research
• Martech
• Mobile
• Performance
• Programmatic
• Targeting

Mobile Ad Revenue Share Dominated by Android; What Makes UK Consumers Think Less of a Brand

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

• Ad Server
• Ad Tech
• Advertiser
• Agency
• Analytics
• APAC
• Creative
• Data
• Digital Marketing
• Display
• Exchange
• Inventory
• M&A
• Media Spend
• Mobile
• Mobile
• Performance
• Programmatic
• Publisher
• Search
• SME
• Targeting
• Video

Peter Mycock, Managing Director, Criteo Australia Discusses Criteo’s Australian Expansion, Scalable Personalised Retargeting & Increasing Publisher’s Yield

Peter Mycock is Managing Director for Criteo Australia and is spearheading Criteo’s expansion into the Australian market. Here he discusses…