A growing number of advertisers and their agencies are looking for 100% guaranteed viewability, as latest research confirms millions of…
Digital attribution implemented and utilised successfully is oft talked about, yet seldom seen. Are we, as an industry, starting to…
Imagine you are an account manager looking through an end-of-campaign report: 95% viewable, 70% completion rate, 60% audibility, 5% click-through…
How do you effectively measure the effectiveness of native advertising? When posing such a question, you first have to consider…
Arguments abound about the best way to measure digital campaign effectiveness; but no industry standard exists. ExchangeWire talked to Tim…
Programmatic display ad spend (desktop and mobile) is a $9 billion market that is expanding at almost 30% a year.…