Amid the cacophony of noise surrounding header bidding at the moment, it's hard to remember a time when ad tech…
In his latest column for ExchangeWire, Gareth Davies (pictured below), founder and CEO, Adbrain, keeps us informed of the evolving trends…
Cross-device marketing has seen significant development over the past 18 months, with developments in technology resulting in improved measurement, yet…
People-based marketing doesn't just need to refer to marketing within the digital ecosystem – it has the ability to drive…
People-based marketing – the ability to recognise a person based on deterministic, as opposed to probabilistic methods – is touted, across the…
With ATS Paris just one day away, ExchangeWire speaks with Dave Hendricks (pictured below), managing director UK, LiveIntent, who will…
Cookie-based modelling is going further out of favour, due to its limitations in accuracy and cross-device targeting capabilities. People-based marketing…