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optimization Archives - ExchangeWire.com

optimization

Politely Interruptive Ad Formats: Time-Based Advertising Explained

Campaign measurement using time-based metrics is becoming increasingly popular; but is it still largely misunderstood? ExchangeWire speak with Perry Papadopoulos (pictured…

9 years ago

Mobile Ad Revenue Share Dominated by Android; What Makes UK Consumers Think Less of a Brand

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Nick Gill, Commercial Director, Marin Software, APAC On Search, Display, Retargeting, Managing The Attribution Models & The Rapid Growth Of The Australian Market

Nick Gill Commercial Director for Marin Software, APAC on their recent launch into the Australian market. He discusses how their…

14 years ago

Travis Johnson, Head of Cadreon Australia Discusses The Cadreon Launch

Travis Johnson is Head of Cadreon Australia. Here he talks about the launch of the Cadreon online performance platform, the…

14 years ago

Alex Littlejohn, President APAC, Adconion Media Group Discusses DDPs, Ad Networks And The Importance Of The Service Layer In APAC

Alex Littlejohn is President APAC of Adconion Media Group. Here he discusses how their recent restructure meant the launch of…

14 years ago

Vizury’s Chetan Kulkarni, Co-founder & CEO, Discusses Their Re-Targeting Proposition And Trends In The APAC Marketplace

Vizury's Chetan Kulkarni, Co-founder & CEO, talks about the company's Visitor Relationship Management platform and re-targeting proposition across the APAC…

14 years ago