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openrtb Archives - ExchangeWire.com

openrtb

Programmatic & Mobile Lead the Native Advertising Arms Race

There’s no doubting the sharply growing value of native advertising, with the global market expected to reach USD$59.35bn (£40.88bn) in…

10 years ago

Programmatic Audio Advertising Primed for Growth

In January, the IAB Tech Lab released the OpenRTB 2.4 protocol for public comment. With the opportunity for comment now…

10 years ago