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openrtb Archives - ExchangeWire.com

openrtb

Programmatic & Mobile Lead the Native Advertising Arms Race

There’s no doubting the sharply growing value of native advertising, with the global market expected to reach USD$59.35bn (£40.88bn) in…

9 years ago

Programmatic Audio Advertising Primed for Growth

In January, the IAB Tech Lab released the OpenRTB 2.4 protocol for public comment. With the opportunity for comment now…

9 years ago