Last week (16 May), Facebook announced that they are going to extend the reach of video adverts through their Audience…
The trackability of video is a complex area. However, great strides are being made in reducing this complexity. ExchangeWire speak with Phillip…
The video market is still set to grow at a rapid pace across devices for the foreseeable future. But as…
With ATS Paris just five days away, ExchangeWire are delving into the core discussion topics planned for the event, to…
Growth in video advertising is gaining momentum, but one of the barriers has always been the lack of integration between…
Cross-platform video advertising between walled gardens doesn't sound like a particularly easy way to go about running an advertising campaign. Advertisers…
Even during times of austerity, when consumers are more likely to make purchase decisions based on price, mainstream advertisers still…