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online video Archives - ExchangeWire.com

online video

Booming Digital Ad Spend; Millennials & Males Lead the Way with Online Video

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Video Innovation Summit: Lifting the Lid on Mobile Video Marketing

Mobile video marketing has seen incredible adoption and success over the last few years. Mobile has gone from an emerging…

9 years ago

Publishers See Rise in Programmatic Partnerships; Brands Need to Leverage FOMO

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Online Olympic Content; Improving Omni-channel Shopping Experiences

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Video Advertising is an Untapped Opportunity for B2B Companies

Video advertising is growing at a fair rate of knots, with it being applauded as a high-engagement medium across many…

10 years ago

Interactive Video: A Land Where Not All Impressions Are Created Equal

Interactive video sounds like a format reserved only for the science fiction genre; but it is fast becoming a mainstream reality,…

10 years ago

If a Video Ad Plays, but Nobody Hears It, Does It Make a Sound?

Users are consuming web content on the run: on their way to work, while at a meeting, or during lunch.…

10 years ago

Intent, Data-driven Video is the Next Frontier of Programmatic Branding

With presence at Cannes this year, Captify take the time to explain to ExchangeWire why the brand market is now…

10 years ago

Tremors in the UK Video SSP Market

Tremor Video recently announced the appointment of Andy Morley as managing director, UK; and, even more recently, that the UK…

10 years ago

15 Seconds is the Sweet Spot: A View on YouTube’s ‘Snackable’ Strategy

Video consumption is continually on the rise. Consumers seek out snackable content and often that is found in video format.…

10 years ago