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online video Archives - ExchangeWire.com

online video

Booming Digital Ad Spend; Millennials & Males Lead the Way with Online Video

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

8 years ago

Video Innovation Summit: Lifting the Lid on Mobile Video Marketing

Mobile video marketing has seen incredible adoption and success over the last few years. Mobile has gone from an emerging…

9 years ago

Publishers See Rise in Programmatic Partnerships; Brands Need to Leverage FOMO

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Online Olympic Content; Improving Omni-channel Shopping Experiences

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Video Advertising is an Untapped Opportunity for B2B Companies

Video advertising is growing at a fair rate of knots, with it being applauded as a high-engagement medium across many…

9 years ago

Interactive Video: A Land Where Not All Impressions Are Created Equal

Interactive video sounds like a format reserved only for the science fiction genre; but it is fast becoming a mainstream reality,…

9 years ago

If a Video Ad Plays, but Nobody Hears It, Does It Make a Sound?

Users are consuming web content on the run: on their way to work, while at a meeting, or during lunch.…

9 years ago

Intent, Data-driven Video is the Next Frontier of Programmatic Branding

With presence at Cannes this year, Captify take the time to explain to ExchangeWire why the brand market is now…

9 years ago

Tremors in the UK Video SSP Market

Tremor Video recently announced the appointment of Andy Morley as managing director, UK; and, even more recently, that the UK…

9 years ago

15 Seconds is the Sweet Spot: A View on YouTube’s ‘Snackable’ Strategy

Video consumption is continually on the rise. Consumers seek out snackable content and often that is found in video format.…

9 years ago