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online video advertising Archives - ExchangeWire.com

online video advertising

Why a Video Strategy is Critical for Publishers

When the value of a product soars, everyone wants to stock it. So, with video ad spend growing by 40%…

8 years ago

Ve Interactive Launch New Programmatic Video Solution, Following Optomaton Purchase

Today (9 December) ExchangeWire exclusively announce the launch of a new programmatic video solution from Ve Interactive to deliver seamless…

8 years ago

Video Advertising is an Untapped Opportunity for B2B Companies

Video advertising is growing at a fair rate of knots, with it being applauded as a high-engagement medium across many…

9 years ago

Interactive Video: A Land Where Not All Impressions Are Created Equal

Interactive video sounds like a format reserved only for the science fiction genre; but it is fast becoming a mainstream reality,…

9 years ago

If a Video Ad Plays, but Nobody Hears It, Does It Make a Sound?

Users are consuming web content on the run: on their way to work, while at a meeting, or during lunch.…

9 years ago

Intent, Data-driven Video is the Next Frontier of Programmatic Branding

With presence at Cannes this year, Captify take the time to explain to ExchangeWire why the brand market is now…

9 years ago

Tremors in the UK Video SSP Market

Tremor Video recently announced the appointment of Andy Morley as managing director, UK; and, even more recently, that the UK…

9 years ago

15 Seconds is the Sweet Spot: A View on YouTube’s ‘Snackable’ Strategy

Video consumption is continually on the rise. Consumers seek out snackable content and often that is found in video format.…

9 years ago

Facebook Going After TV Budget with Introduction of Video to Audience Network

Last week (16 May), Facebook announced that they are going to extend the reach of video adverts through their Audience…

9 years ago

VAST 4.0: The New Video Advertising Age

The trackability of video is a complex area. However, great strides are being made in reducing this complexity. ExchangeWire speak with Phillip…

9 years ago