How does socialisation affect news consumption? Are publishers ready to adapt to these changing trends, or is their only option…
Publishers are experiencing an ongoing period of transition, with Facebook being one of the main drivers of it. Ad tech,…
ExchangeWire recently attended PubMatic's Publisher Academy on the topic of 'Is Header Bidding Dead?', where Kirk McDonald, president, PubMatic, argued…
Header bidding: the ad tech juggernaut that is now used by over 70% of all publishers. But what considerations should…
Holistic yield management: a popular solution for publishers to be able to effectively monetise their offering, yet still considered a…
Do you know exactly how a programmatic ad impression gets from the publisher to the buyer? ExchangeWire asked Daniel Spears, (pictured…
Content recommendations across the web suffer from a bad reputation. A quick glance across popular publisher sites sees users bombarded…
The ad blocking discussion has become white noise to many across the digital industry, with accusations of there being too…
The day of ATS Paris has finally arrived and ahead of his participation in the panel discussion on the monetisation…
Ahead of his participation in a panel discussion about data on the buy side at ATS Paris, ExchangeWire speaks with Shane Shevlin…