A study by the Internet Advertising Bureau earlier this year found that 50% of marketers surveyed use programmatic for buying…
Due to its inherent trackability, mobile programmatic has largely been reserved as a performance vehicle. However, with more and more…
On 18 May, Google announced at its I/O developers conference and on the Android developer’s blog that it was launching…
It's well documented that advertising investment in mobile lags far behind consumer mobile usage. How can advertisers effectively navigate this…
With viewability continuing to be the talk of the town, an increasing number of products are being developed to help advertisers…
On Friday (19 February) the mobile network operator (MNO) Three delivered the news that, in partnership with Shine Technologies, it would…
Following OpenX’s successful launch of its School of Programmatic initiative last month (a series of workshops designed to fill the…
In the first of an exclusive series with Effective Measure - a global Digital Audience Measurement and Research company focused…