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online audience Archives - ExchangeWire.com

online audience

Audience Profiling: Time to Ditch the Stereotypes

The way in which audiences are profiled and defined across advertising channels stems back from a legacy within traditional media;…

9 years ago

Audience Buying Series #5: Consumption of Mobile Devices in South East Asia

Q1: What trends are we seeing in the SE Asian mobile market? The mobile market is particularly exciting at the…

14 years ago

Audience Buying Series #3: South East Asian Sport Sites Trending During UEFA Soccer Season – 20% Of The Audience Are Female

Next in our exclusive series with Effective Measure, a global Digital Audience Measurement and Research company focused on emerging markets,…

14 years ago

Audience Buying Series #2: Generation Y Online in South East Asia

Next in our exclusive series with Effective Measure, a global Digital Audience Measurement and Research company focused on emerging markets,…

14 years ago

Marc Barnett, Director of Specialist Sales, APAC Microsoft Advertising Discusses Launch Of The Microsoft Ad Exchange In APAC

Marc Barnett, Director of Specialist Sales, APAC Microsoft Advertising, discusses the ninemsn partnership in Australia and Microsoft’s strategy to team…

14 years ago

Audience Buying Series #1: Digital Natives in South East Asia

In the first of an exclusive series with Effective Measure - a global Digital Audience Measurement and Research company focused…

14 years ago