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omnichannel Archives - ExchangeWire.com

omnichannel

Putting Together the Fragments: Recalibrating How Media is Planned & Bought

With the world of advertising fragmented, Nick Reid (pictured below), UK managing director, TubeMogul, explains to ExchangeWire why fragmentation is a…

9 years ago

Why Omni-channel Marketing Can No Longer Be Avoided by Banks

The consumer is digital, and no industry knows this better than banking. ExchangeWire speak with Jouk Pleiter (pictured below), CEO, Backbase, about…

9 years ago

Advanced Attribution: A Complex Problem to Solve

Attribution: a word that has different definitions across the industry and can mean all things to all people, or simply…

9 years ago