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mraid Archives - ExchangeWire.com

mraid

An Open Source SDK is About Democratising Viewability: Q&A with Jason Cooper, Integral Ad Science

Following Integral Ad Science's recent announcement that it will open source its mobile verification software development kit (SDK) for media quality measurement,…

8 years ago

VPAID Isn’t Perfect, But It’s Solid Technology: Q&A with Andrew Gerhart, COO, AerServ

The Video Player Ad-serving Interface Definition (VPAID) was introduced by the IAB to establish a common interface between video players…

9 years ago