Cookie-based modelling is going further out of favour, due to its limitations in accuracy and cross-device targeting capabilities. People-based marketing…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Location-based marketing is becoming a crucial tool for marketers to remain competitive and ensure they can deliver a tailored, personalised…
With viewability continuing to be the talk of the town, an increasing number of products are being developed to help advertisers…
Online to offline purchasing behaviours, and vice versa, are challenging ecommerce brands to find new ways to effectively target their…
Viewability is on a long journey and along the way it has been properly defined, received basic standards and become…
It's MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite common…
On Friday (19 February) the mobile network operator (MNO) Three delivered the news that, in partnership with Shine Technologies, it would…
Following OpenX’s successful launch of its School of Programmatic initiative last month (a series of workshops designed to fill the…
With MWC just around the corner, Tuesday [16 February] saw a fantastic turnout from the media and marketing world for…