ATS Paris 2016, which took place on 13 April, was concluded by a panel discussion around the hot topic of how…
The consumer is digital, and no industry knows this better than banking. ExchangeWire speak with Jouk Pleiter (pictured below), CEO, Backbase, about…
It's well documented that advertising investment in mobile lags far behind consumer mobile usage. How can advertisers effectively navigate this…
Yesterday (26 April) analysts forecast the first ever quarterly decline in iPhone sales on a year-over-year basis. Overall expectations for…
There seems to be endless debate around the topic of viewability, a buzzword that has been bouncing around the media…
Native is often touted as the solution to combatting ad blocking, particularly in the mobile space; but does it really…
Wednesday 13 April saw the sixth annual ATS Paris event take place, proving yet again that French ad tech truly…
In-app advertising is big business and is expected to reach over USD$29bn (£20.3bn) in ad spend in 2016. App install ads…
Ahead of his participation in a panel discussion on making data the key to programmatic success at ATS Paris tomorrow,…
With ATS Paris nearing ever closer, ExchangeWire hears from the upcoming event speakers, to give a flavour of what to…